ScentLok — Email &
Social Advertising

Bringing ScentLok’s technical hunting apparel to life through bold email design and social advertising. My approach pairs field photography with clear messaging, detailed feature callouts, and animation to connect each product’s technology with its purpose in the field.

From product spotlights to seasonal promotions, custom email designs and accompanying social ads create a consistent campaign experience across the inbox, feed, and Stories. Each piece balances product education with a clear path to shop, giving hunters a closer look at the gear and a reason to explore further.